Category Aphorisms

Ten Steps to Becoming the Designer You Want to Be

Good advice from a self-described mentor and design veteran.

  1. Get the book
  2. Get the obscure book you’ve never heard of
  3. Choose a topic that fascinates you and learn it inside out
  4. Write, blog, and speak on that topic
  5. Learn Something New Every Day
  6. Create a New Idea Every Day
  7. Experiment
  8. Learn as many frameworks as you can
  9. Choose variety over anything else
  10. Model or draw (all the f*@#ing time)

She begins:

An open letter to the next generation of designers, part 1.

Everyone has moments in their career when they look back and think, “If I had only known then what I know now….” After 15-plus years as a designer and design researcher at places like IBM, Trilogy, M3 Design, and now frog design, I know I certainly have. Which is why, now that I’m a veteran, I’d like to give share some advice with young designers just starting out. If I could be your mentor, this is what I would tell you:

Jump to link.

Footnote:

The obscure book referenced above is The Universal Traveler: A Guide to Creativity, Problem Solving & the Process of Reaching Goals. I discovered this book as an undergraduate in architecture school and I am sure my teachers hated seeing such a hippy book in their studio. Maybe they were on to something: I found the book’s language unfathomable. I barely understood what it was about. Yet it spoke to me, and apparently some seeds were planted. So we have bd-MAP: not a Universal Traveler – as we’re trying to get a rather specific type of work done. bd-MAP would be your Specific Traveler According to Universal Themes.

Manifesto

A set of core principles as relevant today as they were in 1860. My how times don’t change:

  • Find joy in work
  • Create objects that are not only well-designed, but affordable to everyone
  • Live simply
  • Stay connected to nature
  • Maintain integrity of “place”

Link.

 

Emerson

“Finish each day and be done with it.
You have done what you could.

Some blunders and absurdities no doubt crept in;
forget them as soon as you can.

Tomorrow is a new day;
begin it well and serenely,

and with too high a spirit
to be encumbered with your old nonsense.”

Ralph Waldo Emerson

Dieter Rams

  1. Good design is innovative.
  2. Good design makes a product useful.
  3. Good design is aesthetic.
  4. Good design makes a product understandable.
  5. Good design is unobtrusive.
  6. Good design is long-lasting.
  7. Good design is honest.
  8. Good design is thorough, down to the last detail.
  9. Good design is environmentally friendly.
  10. Good design is as little design as possible.

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Jump to video.

3 Sizes, 2 Kinds, 1 Modular Grid

Design aphorisms, humor, tiger mothers, and honesty don’t often travel together so I’m happy to recommend a piece by Michael Bierut based on that unlikely ensemble alone. The piece is also a memoir and tribute, of sorts, to Michael Bierut’s first boss Massimo Vignelli.

Which takes me back. Massimo Vignelli did all the graphic design for my first employer in New York, Eisenman/Robertson. The graphic ephemera of the firm designed by him, from file folders to letterhead and communication forms to the printed condoc sheets on which we drew everyday, evidenced that certain Vignelli something. Classy and professional, his work made our little eight-person office look good.

Not until years later did I discover the ground rules behind Vignelli’s work:

  1. Semantics
  2. Syntactics
  3. Pragmatics
  4. Discipline
  5. Appropriateness
  6. Ambiguity
  7. Design is One
  8. Visual Power
  9. Intellectual Elegance
  10. Timelessness
  11. Responsibility
  12. Equity

At E/R you could see Vignelli’s design rules floating up off the printed stuff, and it made an indelible impression.

Michael’s piece addresses the unwritten rules in his office and how working for someone with such a strong sense of aesthetic right and wrong affected his growth as a designer.

Jump to link.

Indulge my walk down memory lane and watch this video of my two old bosses in an interview with some C-ville shout-outs. Pure Jacque and Peter. Working at E/R was a great experience, always interesting.

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Light and smart




On March 21, the French sailboat Groupama 3, propelled only by solar energy and a determined team of athletes and technicians, set a new around-the-world sailing record, completing the voyage in 48 days 7 hours 44 minutes.

The Jules Verne novel Around the World in Eighty Days, written in 1873, is the story of Phileas Fogg circling the globe using whatever combination of machines or fuels or means of transport he can throw together. The Jules Verne trophy, established in 1990, recognizes yachts circling the globe in less than 80 days, using wind power alone. Groupama 3 is only the sixth boat to hold the title since the first successful sub-80-day voyage by another French boat in 1995.

In a post on Sailing Anarchy about Groupama 3 titled Why Sailing Feats Matter, author Nicholas Hayes with tongue in cheek says this is possibly “the greatest human accomplishment to have earned the least possible attention.* Far more importantly, he uses the opportunity to reflect on the almost stupidly simple concept of how to get good things done when you want to.

The money quote:

Light simply means efficient, sustainable, powerful, safe and durable.
Smart simply means aware, logical, and practical.
Together, light and smart sum to fast, agile, confident and bold.

Information, communication, measurement, feedback, and intention.

Do nothing you don’t need to do

Let’s be simple: by simplifying; enlisting the time-honored, oft-forgotten process of reduction and condensery. They did everything that they had to do, and nothing that they didn’t. By understanding the fundamental ingredients that would go into reaching an audacious and, dare I say, massively important and informative goal in the context of the human condition, I suggest that they zeroed in on two key needs: light and smart. Everything that most of us are usually not.

Indeed almost all human progress comes back to these two rare ingredients.

Lightness

…lightness yields efficiency, which enables peak performance over long periods of time. To be able to travel long and uninterrupted, these teams and their machines must work in the most efficient possible manner at the very threshold of breaking. Light and lean systems, both mechanical and human, are designed to make the most of the energy that is carried, created and received — food, generated electricity, and wind. Everything and everyone, by design, performs at or near peak for the duration. So the teams know what peak is. They measure it and manage to it precisely. Calories and watts are densely packed and strictly limited. Finally, wind, the ample resource that propels, is deliberately concentrated for maximum usefulness.

Access to Information

Of all of the advancements contributing to these feats, perhaps the most important is the flow of information, which gives the advantage of knowledge and flexibility…. As information becomes more granular and comprehensive due to gains in computer power and bandwidth, greater advantage is delivered…. With computers, these are the smartest sailors in the world, and they get smarter with each attempt.

Control of the Inputs

Jules Verne winners offer us a glimpse into a tiny closed loop, a miniaturized planet, if you will, with both fixed and variable inputs (finite carried goods, ample information, human ingenuity and solar energy), that drive sustainable progress (fantastic but safe sailing speeds pointed in the right direction) towards an improbable goal. It’s a clear metaphor for human progress and the quest for quality of life.

Why does any sailing story matter? Because sailing is, at its core, among the most complete and accurate analogies that we have for the problems that we face, the solutions that are within our reach, and the thinking and effort that is required to put them into action.

Designers and design teams could do worse than take some lessons in communications and teamwork from this motivated and focused group of sailors and apply them towards our own project goals that might otherwise appear impossible.

* A safe metaphoric equivalent might be the tiny nation of Costa Rica safely landing a man on Mars next year, and then again 5 more times before anyone else does it, without using rocket fuel. So a minuscule sailing story is huge in the context of lessons of the plausible and the possible in what feel today like impossible times. Middle east peace remains a distant dream. American energy independence is bogged down impossibly in the lobby. A cure for cancer. A decent education for kids. A Cubs world-series. What else can’t we do?